MBA. Creator. Thinker. Doer.
Qualifications
Internal Communications: 6+ years of experience in corporate communications and employee engagement, developing welcome kits, training events, program rollouts, newsletters, and c-suite level presentations
Brand Marketing & Messaging: 9+ years of experience in brand management, collaborating on print/digital collateral, website revamps, e-mail campaigns, social media content, events and partnerships, product launches and market research
Project Management: 2+ years of project management experience collaborating with diverse team members on project teams ranging in size from 2-20+, defining project scopes, tracking milestones, and producing quality deliverables
Sales Operations: 6+ years in sales and marketing with a proven track record streamlining processes and access to information in order to improve operating efficiency and customer experience; skilled at applying a strategic and critical lens to quantitative and qualitative data analysis
Community Involvement: 3+ years of board experience focused on next-generation leadership development and engagement; committed life-long volunteer with a strong local network and passion for social and environmental issues
Leadership & Management: 6+ years serving on a management-level team as a strong natural leader with the ability to mentor and coach others
Event Planning: 15+ years of experience in event coordination, specifically in tradeshows, catering, auctions/raffles, and corporate events
Buildworks Group: January 2014 - present
• Develop templates and establish organizational processes for construction business in start-up phase
Nemarniki Vineyard: December 2013 - present
• Advise on brand collateral including business cards and website for local winery
Laurence H. Baker, PhD: April 2011 - present
• Enhance business communications by formatting and copyediting educational materials, presentations and proposals for nationally renowned healthcare communications consultant
Zach Putnam Productions: September 2008 - present
• Serve as associate producer on video shoots in addition to providing various marketing services including creative consultation, logo and website design, and script writing
Magnifi Online: April 2013 - January 2014
• Compiled and streamlined client reports; Consulted on Google AdWords SEM campaign optimization for national B2C e-commerce accounts such as Bebe and finestationary.com
Richard Photo Lab: February 2009 - September 2009
• Bolstered online presence through website revisions and the creation of blog and Facebook content for high-end photo lab
Cypress Albums: August 2008 - October 2008
• Conducted market research and developed branding strategy for an online retail company at concept phase
Marketing Consultant, various
2008 - present
2010 - present
2010 - present
Business & Community Relations Intern, Regence BlueCross BlueShield
2012
• Researched companies' community giving and sustainability goals for executive briefings on current and prospective customers; led the nomination process of three companies for Portland Business Journal’s 2012 Innovation in Sustainability Awards, notably Sustainable Operations winner KEEN
• Took ownership of project management tracking for the implementation of a 5000+ member new account
• Evaluated new sponsorship proposals to identify opportunities that aligned with Regence's strategic goals
• Coordinated marketing event logistics with various external partners, providing project management support and post-event synthesis of best practices
RESUME
Summary
Work
Office & Customer Service Manager, Cypress Albums
2006 - 2008
• Cultivated brand image through the design and copyedit of all marketing collateral, including digital content via company website, email campaigns, and blog posts
• Managed client accounts and served as primary inside sales contact to new and existing clients, consistently exceeding sales goals
• Coordinated preparation and served as the brand representative to 500+ current and potential customers at 3-4 exhibitor tradeshows per year
• Developed and implemented improved systems of communication and operating effectiveness resulting in increased productivity and fewer errors
• Spearheaded company eco-efficiency campaign, including research and communications
Volunteer
• Oversee internal communications, online content (website, social media, blog posts), monthly e-newsletters, sponsorship recognition, promotional video production, and annual event collateral creation
• Develop and implement internal processes to improve organizational efficiency and continuity
Board Member; Executive Committee Secretary, Levé
2011 - present
• Plan and execute events and campaigns targeted at engaging and educating young professionals, in support of Oregon Environmental Council's mission and initiatives
Emerging Leaders Board Member; Outreach Committee Chair, OEC
2012 - present
Portland State University
MBA in Sustainability & Marketing, 2013
• Study abroad: Social Enterprise in Andhra Pradesh, India
• VP of Membership, Net Impact Leadership Team
• Organizational Team Leader, Capstone consulting project for local start-up BETTERY, Inc.
• Team Leader, 2011 PSU Innovation Weekend (3rd place)
• Pathways Mentor
• Study abroad: Arts & Culture in Toulouse, France
• Student Ambassador in college presidential inauguration
• Community Service Award recipient
Education
Pitzer College
BA in Sociology, French & Studio Art, 2003
• Provide internal communications and employee branding expertise to help drive stakeholder engagement, awareness, and adoption, as part of a change management project team for the global implementation of ADP payroll and Kronos time-keeping systems
• Oversee communications collateral language translation for multi-country project rollouts; update and maintain project collateral including posters, desk-drops, one-pagers and talking points
Global Communications Manager, NIKE
2013 - present
Computer
MS Office Suite, AdobeCreative Suite, Basecamp, Harvest, WordPress, WebEx, MailChimp, Campaign Monitor, Google AdWords, SharePoint, Google Docs, Dropbox, Mac/PC
Language
French (proficient), Spanish (basic)
Skills
Special Projects Coordinator, Activate Cellular, an AT&T Authorized Retailer
Executive Assistant; Leadership Team Member
2009 - 2013
• Collaborated with the Marketing Director on various projects, including creating a company Facebook page and writing internal communications for new product launches
• Generated, compiled, and analyzed companywide sales reports to inform business decisions
• Designed and managed creative incentive programs for 70+ employees to increase motivation and sales
• Facilitated all logistics, materials and communications for monthly 5-day orientation training program to ensure smooth onboarding for new employees
• Planned off-site retreats, training meetings, and company parties from concept phase to detailed execution
• Administered employee feedback survey and focus group to inform new corporate culture initiatives; Pioneered and implemented various company benefits, including Activate Community Time (ACT) Policy, a paid volunteer time program